Formula 1 News: 2025 Global Fan Survey Results Released

Formula 1 and Motorsport Network – the world’s largest motorsport media company – today (1 July) release the 2025 Global F1 Fan Survey, a recurring study conducted every four years to track how fan engagement is evolving across the series globally.

Based on more than 100,000 responses from self-identified, highly engaged fans in 186 countries, the findings offer a detailed snapshot of the modern race fan’s mindset. Responses show that Formula 1 is attracting a new, younger and increasingly female audience, and found that the series is growing in markets such as the US.

The research via the fan survey shows that fans are increasingly drawn to Formula 1 by the breadth of stories and the variety of ways to engage — and they’re staying for the speed, strategy and spectacle.

Stefano Domenicali, president and CEO of Formula 1, said: “This study shows that fans are increasingly following Formula 1 for the stories and the many opportunities to engage with the sport, and then they’re becoming hooked on the fantastic racing.

“The sport is embedded in culture now, via streaming, storytelling, and social media, and that’s helping more people connect. With Motorsport Network, we’ve been able to take a deeper look at what modern fandom really looks like in 2025 and ensure our strategy to bring in new fans remains on track.”

Werner Brell, CEO of Motorsport Network, said: “This survey isn’t just a snapshot — it’s a signal to the marketplace. Gen Z, women, and US fans are driving an always-on, connected, and culturally powerful era for F1. It points to how we can better serve fans, connect them with partners, and seize the biggest commercial opportunities for the sport’s future.”

Read the Full Report Here