Jim Campbell Appointed General Motors VP For Performance And Motorsports

Jim Campbell (pictured) was named Vice President, Performance and Motorsports Commercial Operations by General Motors, including oversight of the Cadillac F1 team.

Campbell had been the longtime motorsports head at General Motors focusing on IndyCar, NASCAR, Sports Cars and NHRA.

Under his new role, Campbell will oversee commercial operations for GM’s motorsports programs, with a strategic focus on leveraging the Cadillac Formula 1 Team to elevate the Cadillac and GM brands.

Campbell’s job before his new appointment was Chief Product Officer for GM China and President of the Durant Guild. Previously, he’s held various leadership roles in General Motors, some of which have been in motorsports operations. His motorsport resume spans NASCAR, INDYCAR, IMSA, NHRA, FIA WEC, and off-road racing, making him well-suited for his new role.

“Jim’s experience and leadership will be invaluable as we prepare to join the Formula 1 grid in 2026 with the Cadillac Formula 1 team, a uniquely American venture,” GM President Mark Reuss said. “While racing is deeply rooted in our history, F1 marks a bold new frontier, on a worldwide stage, and is the pinnacle of motorsports. Having Jim in this position working with our collective team makes me feel even more confident in our capabilities and plans to succeed, and to win.”

Although General Motors is giving a lot of hype to the Cadillac Formula 1 team, Campbell will presumably also be working with GM’s other motorsports operations. These include Cadillac and Corvette’s presence in IMSA and WEC, as well as Chevy’s participation in NASCAR and as an INDYCAR engine supplier.