TV News: USA Motorsports Weekend TV Viewers/TV Ratings

With vacation season in full swing, the only major motorsports series racing this past weekend was NASCAR at Richmond Raceway. Formula 1 and IndyCar were off this past weekend and earned no TV viewers.

The NBC owned USA Network earned a 0.75 rating and 1.4 million TV viewers for Saturday night’s NASCAR Cup Series Cook-Out 400 race at Richmond, down 36.4% from a 1.2 rating and 2.2 million TV Viewers last year. Last year’s race was run on a Sunday.

Comparing Apple to Apples, Richmond in 2021, also a Saturday night event, brought in 1.78 million viewers, meaning this year’s Saturday night race, won by Austin Dillon, was still down 21.3%.

If NASCAR TV viewership continues to plummet, we could see Formula 1 surpass it as the most watched form of motorsports in the USA.