Byron and Phorm Energy Boosts NASCAR Sponsorship

As the 2026 NASCAR Cup Series season revs closer, Hendrick Motorsports’ star driver William Byron is getting a fresh boost of energy—literally. On January 9, 2026, Anheuser-Busch announced that its fast-rising energy drink brand, Phorm Energy, will step up as the primary sponsor for Byron’s iconic No. 24 Chevrolet for two high-profile races this year.

The dynamic partnership builds on the multi-year deal first inked in June 2025 between Phorm Energy and Hendrick Motorsports, the most successful team in NASCAR history with 14 Cup Series championships. Phorm Energy, a collaboration between Anheuser-Busch, premium nutrition brand 1st Phorm, and UFC President Dana White, launched in June 2025 and has quickly climbed to become a top-15 energy drink brand nationwide, now available in over 59,000 stores.

Here’s a stunning look at the sleek Phorm Energy paint scheme set to light up the track:

The bold, eye-catching livery—featuring vibrant colors and the Phorm Energy branding—will debut on Byron’s car at Talladega Superspeedway in April and World Wide Technology Raceway (Gateway) in August, two tracks known for their high-speed drama and massive crowds. Fans can expect the scheme to deliver not just visual punch but also tie into Phorm Energy’s mission of fueling performance, with additional integrations like content creation, social media campaigns, in-person appearances by Byron, exclusive giveaways, and more.

Thomas Russell, General Manager of Phorm Energy, expressed excitement about the expanded role:

“Bringing William Byron into the Phorm Energy family is a clear extension of our presence in racing and the work we’re doing with fans. We’re proud to partner with William and Hendrick Motorsports, the most victorious team in the history of racing, as Phorm Energy has big plans to keep driving momentum in 2026, while fueling every mission along the way.”

Phorm Energy stands out in the crowded energy drink market with its clean formula: natural caffeine from green tea extract, an electrolyte blend for hydration, and ingredients designed to support mental focus—all without the crash. Available in four bold flavors—Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash—in 16-ounce singles or 12-packs, it’s crafted for those who “do the work” in sports, life, and on the track.

This sponsorship elevates an already strong alliance. Since 2025, Phorm Energy has served as a full-season associate sponsor on the Nos. 5 (Kyle Larson), 24 (Byron), and 48 (Alex Bowman) cars, with branding on firesuits, helmets, fueler gear, and around the fuel ports. The partnership also extends to Hendrick’s new 35,000-square-foot athletic center, set to open before the 2026 season, where Phorm products will support training, recovery, and health for the team’s athletes and staff.

With Byron coming off a strong 2025 campaign—three wins, multiple top finishes, and a championship near-miss—this new primary backing could provide the extra edge needed for another title run. Die-cast collectors are already buzzing, with pre-orders live for the Phorm Energy No. 24 models.

As NASCAR heads into Daytona for the season opener, Phorm Energy’s high-octane entry signals big things ahead for Byron and the No. 24 squad. Stay tuned—the green flag drops soon, and this partnership is ready to charge full throttle. For more details, check out phormenergy.com.