Audi Revolut F1 Team signs Gillette as official partner

The Audi Revolut F1 Team announced a multi-year strategic partnership with world-renowned grooming leader Gillette, naming them as official partner. The partnership will also feature Braun and Gillette Venus, two further iconic brands from P&G’s shaving portfolio, together forming an alliance rooted in precision engineering, iconic design, and performance at the highest level.

At the heart of the partnership is a shared commitment to precision. From the intricate tolerances of a Formula 1 car to the exacting geometry of a razor blade, both Audi Revolut F1 Team and Gillette are guided by an uncompromising focus on technical excellence and beautifully engineered products in their own respective fields. For more than a century, Gillette has set the standard in grooming innovation while also helping to shape the evolution of sports marketing, building enduring relationships with elite athletes and world-class sporting platforms. That heritage aligns naturally with Audi Revolut F1 Team’s ambition to establish itself at the highest level of motorsport. As the team prepares to join the Formula 1 grid, Gillette has chosen to be part of the journey from the very beginning, supporting the team as it builds a global presence and establishes a strong, distinctive platform in Formula 1.

The partnership is further strengthened by the inclusion of Braun, bringing together two iconic German brands. Braun’s famed design heritage and reputation for premium quality products aligns naturally with Audi Revolut F1 Team’s approach to engineering and performance, creating an authentic collaboration grounded in craftsmanship and innovation. The inclusion of Venus adds a complementary dimension to the partnership, welcoming a more diverse, female and next-generation audience to the sport and engaging them in relevant and meaningful ways.

Together, the partners will collaborate on integrated branding, bespoke products and retailing, and fan-focused activations that extend beyond the racetrack, creating meaningful cultural moments and immersive experiences throughout the season. The partnership will see Gillette branding featured on Audi Revolut F1 Team’s car and assets, reflecting a fully integrated presence from this season onward, including at the team launch in Berlin on January 20th.

Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team: “Gillette is one of the most iconic brands in the history of sports marketing, with a legacy built on authentic connections with fans worldwide. Bringing Gillette, together with Braun and Venus, into the world of Formula 1 is a strong statement and a natural fit alongside the outstanding global partners that already support our team. Gillette is a true power brand, one that shares our belief that engineering excellence and beautifully designed products can inspire confidence and emotion. As we launch Audi Revolut F1 Team on a global stage, their expertise in engaging vast consumer audiences makes this a truly powerful, authentic and strategic collaboration that will help us elevate fan experiences in meaningful ways.”

Gary Coombe, CEO of Gillette: “We are thrilled to announce our partnership with Audi Revolut F1 Team as they prepare to compete at the pinnacle of motorsport. We are inspired by the team’s long-term vision and excited to be part of its journey from the very beginning. This partnership provides a powerful platform to showcase the superior quality and performance of our brands to fans around the world. With Gillette’s unrivalled blade technology and Braun’s advanced electric engineering, we see clear parallels to Audi Revolut F1 Team and our shared pursuit of performance without compromise. Together, we will create unmissable retail activations, engaging consumers in innovative ways both on and off the racetrack.”

Audi Revolut F1 Team welcomes Nexo as official digital asset partner

Audi Revolut F1 Team today announced a multi-year partnership with Nexo, the leading digital assets platform. The strategic partnership sees Nexo become the team’s inaugural official digital asset partner, placing Nexo’s next-generation digital tools on a global stage.

The partnership marks a pivotal moment for both organisations as Audi Revolut F1 Team enters Formula 1 and Nexo accelerates its growth as a premium digital asset platform. Ambitious and performance-driven, both brands are aligned around a shared trajectory of innovation and disciplined execution, underpinned by a common engineering mindset and a focus on performance at the highest level.

Over the course of the partnership, Nexo will activate globally through premium experiences and digital-first engagement. Exclusive opportunities designed to bring fans and Nexo clients closer to Audi Revolut F1 Team will include exclusive access, co-created content and education, and next-generation immersive brand experiences.

Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team: “Today, we are proud to welcome Nexo as our official digital asset partner at a moment of strong growth for both organisations. The partnership reflects a shared ambition to scale with discipline and innovation, and to create tangible value — from exclusive experiences to new ways of engaging our global fanbase and Nexo’s clients.”

Antoni Trenchev, Co-founder of Nexo: “Nexo was built for a demanding reality: instant, self-directed, and always on. Partnering with Audi Revolut F1 Team at the start of their new era is a statement about how we see the future. As the team’s official digital asset partner, we will bring meaningful utility and premium experiences to a global audience, grounded in the same discipline and precision that defines success in motor sports.”