Formula 1 News: Oracle Red Bull Racing signs Haircare Partner Clear
In a groundbreaking move that blends the high-octane world of Formula One with cutting-edge personal care, Oracle Red Bull Racing has announced CLEAR as its first-ever Official Haircare Partner. The collaboration, set to kick off in the 2026 season and extend into the future, unites the six-time World Champions with the makers of the world’s top-selling men’s shampoo.
–by Mark Cipolloni–
This partnership is built on a foundation of shared values: an unyielding commitment to peak performance in the face of extreme pressure. CLEAR, renowned for its advanced scalp care innovations, steps into the F1 arena to bring its expertise to one of the most demanding sports environments. By aligning with Red Bull Racing, CLEAR aims to create a dynamic platform that engages fans and consumers worldwide, placing them at the forefront—or rather, the “head”—of the team’s initiatives.
Red Bull Racing’s storied history of championships and its culture of bold, uncompromising excellence resonates deeply with CLEAR’s scientific approach to developing high-performance hair and scalp solutions. As part of the deal, CLEAR’s logo will prominently feature on the team’s sleek new RB22 race car. Additionally, it will appear on the balaclavas worn by four-time World Champion Max Verstappen and rising star Isack Hadjar, ensuring visibility in the heat of competition.
F1 drivers endure some of the harshest conditions in motorsport, with cockpit temperatures soaring to 60°C, profuse sweating, and hours of helmet use that can lead to scalp discomfort and distraction. CLEAR’s specialized technology is engineered to tackle these issues head-on, helping drivers maintain focus and comfort both on the track and beyond.
The partnership will activate globally starting in 2026, spanning regions including Asia, Europe, the Middle East, Africa, and Latin America. Fans can look forward to an innovative lineup of activities, from compelling brand storytelling and digital content to social media campaigns, in-store retail experiences, and interactive fan engagements designed to immerse audiences in the synergy between scalp care and racing prowess.
Nick Stocker, Group Commercial Director of Oracle Red Bull Racing, highlighted the natural fit: “Precision, discipline, and relentless improvement define our continued success, and that performance mindset is what makes CLEAR a natural partner for the Team. Their focus on science, innovation, and results aligns closely with how we operate on and off the track. We look forward to working together to bring fans closer to the culture that fuels Oracle Red Bull Racing.”
Echoing this sentiment, Mohamed Elsharkawy, CLEAR Global Brand Vice President, emphasized the partnership’s core philosophy: “CLEAR is designed to help people perform at their best under pressure, and partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a CLEAR™ HEAD can make a major difference. This partnership reflects our shared belief in precision and performance, and together we aim to inspire people who demand maximum results in every aspect of their lives, while creating experiences that help them show up at their best, on and off the track.”
This alliance marks a fresh chapter for Red Bull Racing, expanding its sponsorship portfolio into personal care while reinforcing its image as a leader in innovation and fan-centric experiences. As the 2026 season approaches, the collaboration promises to deliver exciting content and activations that bridge the gap between elite motorsport and everyday performance.