Formula 1 Rumor: Lewis Hamilton the Playboy ‘Player’ Sparks Romance Buzz with Kim Kardashian (Update)

This rumor is upgraded to ‘fact’ today. Just weeks after we reported on the budding romance rumors between Formula 1 icon Lewis Hamilton and global superstar Kim Kardashian, the pair took their connection from whispered speculation to center-stage spotlight—literally.

–by Mark Cipolloni–

Last night at Super Bowl LX, with the New England Patriots facing the Seattle Seahawks at Levi’s Stadium in Santa Clara, California, Hamilton and Kardashian were caught on the jumbotron in a luxury suite, smiling and deep in conversation. The brief but telling moment exploded across social media, with fans instantly declaring it the real halftime show.

This was no accidental sighting. Dressed in matching all-black ensembles, the duo looked every bit the power couple. Kim, 45, turned heads in a sleek black coat, a bold diamond choker necklace, and fresh chic bangs courtesy of her stylist Chris Appleton. Lewis, 41, kept it sharp and on-brand in an all-black outfit accented by a Ferrari bomber jacket—perfect subtle flex for the Scuderia driver now fully settled into his new chapter with the Italian team.

The images and clips spread like wildfire. One fan summed it up perfectly: “All of a sudden, I don’t give a s**t about the #SuperBowl anymore. Kim Kardashian and Lewis Hamilton have my full attention.” Another cheered the fashion synergy: “Kim and Lewis with that good Ferrari bomber jacket.”

From Cotswolds whispers to Super Bowl hard launch

This public debut builds directly on the story we broke earlier. Recall the secretive 24-hour romantic escape at Estelle Manor in the Cotswolds: Kim arriving by private jet with her Birkin bag and security, Lewis touching down by helicopter, the shared luxury suite, couples’ massage, private pool access, and intimate dinner. They left separately the next morning but the low-key vibe screamed new romance.

That getaway followed their separate departures from Kate Hudson’s New Year’s Eve party in Aspen and came amid reports of a recent Paris hangout. The two have known each other for over a decade—crossing paths at fashion events, awards shows, and even through mutual connections like Kanye West back in the day. Friendship has clearly evolved.

Sources say despite their insane schedules—Hamilton chasing more glory with Ferrari in 2026, Kim running her SKIMS empire (now valued in the billions) and raising four kids—they’re making time and are “inseparable” right now. One insider told outlets they’re “keen to spend as much time together as possible” and fitting dates around work.

The playboy player meets Hollywood royalty

Hamilton has long worn the “playboy” label with his string of high-profile romances and model flings. Yet this pairing feels different—two global icons who understand the spotlight, love fashion, and move in the same rarefied circles. Kim, post her divorce from Kanye and a break from serious dating, has spoken about wanting someone with “good morals” and calm energy. Lewis, focused on racing but clearly enjoying life, seems to be hitting the right notes.

For now, the F1 world (and everyone else) is buzzing. Will this romance fuel Hamilton’s on-track fire the way past relationships sometimes did? Or will the demands of Monaco, Maranello, and Hollywood prove too much?

One thing’s certain: after the Cotswolds rumors we covered, last night’s Super Bowl appearance feels like the official green light. Lewis Hamilton and Kim Kardashian aren’t hiding anymore.

We’ll keep you posted on every twist—trackside and ringside. What do you think, readers? Power couple or another fast lap? Drop your thoughts below.

Stay locked on AutoRacing1 for the latest on Lewis Hamilton and all things F1.

Lewis Hamilton and Kim Kardashian attend the #SuperBowlLX pic.twitter.com/jjpwrHkfyg

— deni (@fiagirly) February 9, 2026

In the fast-paced world of Formula 1, where Lewis Hamilton (pictured) has long dominated the track with his seven world championships and current Ferrari stint, off-track drama often steals the spotlight. Fresh rumors are swirling that the 41-year-old British racing icon is dating reality TV mogul Kim Kardashian, 45, following a secretive romantic getaway in the UK.

–by Mark Cipolloni–

Known for his high-profile flings and a reputation as a bit of a ‘player,’ fans are already speculating: How long before this one hits the brakes?

The Weekend That Ignited the Sparks

According to reports, Kardashian jetted from Los Angeles to Oxford Airport on her lavish £100 million private jet, arriving at the ultra-exclusive Estelle Manor country club in the Cotswolds with an entourage of bodyguards and a mountain of luggage—including an eye-watering £80,000 Birkin bag. Hamilton, fresh from London via helicopter, joined her about an hour later for what insiders describe as a “very romantic” 24-hour escape.

The pair reportedly shared a luxurious room in the Grade II-listed main house (starting at £1,000 per night), indulging in a couple’s massage, full private access to the spa and pool, and an intimate dinner in a secluded room to dodge prying eyes. Bodyguards—three in total—stood sentinel outside their door, ensuring total privacy. The next morning, Hamilton was spotted hitting the gym in a casual grey tracksuit, while the duo checked out around 11 a.m., departing in separate cars but together with their security detail.

Eyewitnesses noted the low-key vibe: Kardashian was whisked inside upon arrival, and neither posted about the trip on social media, fueling the intrigue. “It was all kept very quiet—they clearly wanted time just for the two of them,” one source revealed. “Estelle Manor is an incredible place for a date; it’s so luxurious and glamorous.”

This isn’t their first brush with each other. The two were last seen together after Kate Hudson’s New Year’s Eve bash in Aspen, Colorado, earlier in 2026, though they left separately. Their paths have crossed on the celebrity circuit for over a decade, starting with a 2014 GQ Men of the Year Awards photo alongside their then-partners (Kardashian with ex-husband Kanye West, Hamilton with Nicole Scherzinger). Hamilton even bonded with West over music, spending Easter 2015 with the family and collaborating in the studio.

Hamilton’s ‘Player’ Past: A Track Record of Short-Lived Romances

Hamilton’s love life has been as eventful as his racing career, often linking him to A-list stars and models—earning him that notorious ‘player’ label. His longest relationship was an on-again, off-again eight-year saga with singer Nicole Scherzinger from 2007 to 2015, which ultimately ended due to the demands of his F1 schedule and long-distance strains.

Since then, the list reads like a who’s who of glamour: Model Danielle Lloyd (2002, six months), Jodia Ma (2003–2007), Gigi Hadid, Rihanna (denied, calling it friendship), Rita Ora (2016 holiday sightings), Winnie Harlow (2018 awards appearance), Nicki Minaj, Camila Kendra (2021, later fizzled), Shakira (2023 boat trips and dinners, described as a “beautiful friendship”), Juliana Nalu (2023 parties), and Sofia Vergara (January 2025 dinner in New York, over by March). Hamilton has frequently downplayed these rumors, insisting in 2022 that he’s “happy on my own” and prioritizing racing. In a 2017 Ellen DeGeneres interview, he quipped, “I’m focused on my racing.”

Kardashian, meanwhile, has been single since her 2021 divorce from Kanye West, with a brief fling involving NFL star Odell Beckham Jr. She’s a mom of four, studying law, and recently shared a 52-point “manifestation list” for her ideal partner—emphasizing traits like “good morals,” “calm,” and “takes accountability.” In 2025, she admitted, “I haven’t had time… but when I’m done [studying], I will open myself up.” Their shared passions for fashion and high-society events could be a match, but Hamilton’s jet-setting F1 life (including his 2025 Ferrari move) might test any budding romance.

How Long Will This One Last? Speculation Runs High

Given Hamilton’s history of whirlwind links—many denied or short-lived—oddsmakers might not bet on longevity here. His relationships often overlap with intense racing seasons, where travel and focus on the track take precedence, leading to quick fades. Kardashian’s own demanding empire, from Skims (valued at £3.6 billion) to legal studies, adds another layer of complexity.

That said, their longstanding acquaintance and mutual celebrity status could provide a stronger foundation than Hamilton’s past flings. Insiders hint at a “secret romance,” but without social media confirmation or public outings, it’s all speculation. Will this cross the finish line, or stall like so many before? In F1 terms, we’re watching for the next pit stop—stay tuned, racing fans, as this rumor accelerates.