Formula 1 News: Both Red Bull teams renew with Visa
Extending its support in F1 across both Red Bull teams, Oracle Red Bull Racing and Visa Cash App Racing Bulls, Visa has strengthened its commitment in a long-term deal.
Building on the groundbreaking partnership that launched in 2024, Visa will maintain its position as a key partner of the Team while adding new, high-impact on-car branding placements, led by continued prominence on the front wing of RB22. The enhanced partnership unlocks a broader portfolio of premium experiences and secures exclusive rights within the Retail Banking category, alongside expanded client opportunities.
Visa’s strengthened alliance with Oracle Red Bull Racing will extend to F1 Academy through the Red Bull Racing Academy Program. As the all-female series enters its fourth year, Visa will match Red Bull’s commitment by supporting two cars on the grid, solidifying its backing across all Red Bull teams in F1 and F1 Academy.
Visa’s relationship will extend further into the Red Bull ecosystem, playing a prominent role in the Red Bull Showrun tour of the US with events in San Francisco, Phoenix, Detroit and Atlanta.
Pledging to globally enhance fan engagement, the US tour goes lights out in San Francisco on 21 February with Red Bull Test & Reserve driver Yuki Tsunoda headlining the free, public exhibition event at Marina Boulevard. As an official partner, Visa will have on-course branding, car and driver integration, point-of-sale experiences, and exclusive Visa cardholder offers.
Paul Gandolfi, Chief Commercial Officer at Oracle Red Bull Racing, said: “In a short space of time, Oracle Red Bull Racing and Visa have fostered a partnership built on collaborative effort and mutual success. With Red Bull, we sit at the epicenter of sport, entertainment, and lifestyle, meaning we are strategically positioned to bring globally recognized industry leaders like Visa, into the sport as we embark on a new era of Formula 1.”
Frank Cooper III, Chief Marketing Officer of Visa, said: “This renewal reflects the extraordinary momentum we’ve built with Red Bull Racing Teams, Visa Cash App Racing Bulls and Oracle Red Bull Racing, and our shared ambition to push what’s possible at the intersection of sport, culture, and commerce. Both Red Bull Formula 1 Teams give us a dynamic global platform to connect with fans, clients and cardholders in powerful, authentic ways – and this next chapter expands how we show up across the sport.“
Visa Cash App Racing Bulls Press Release
Visa Cash App Racing Bulls today announced a multi-year renewal and expansion of its partnership with title sponsor, Visa. Building on the groundbreaking partnership that launched in 2024, the announcement comes as part of wider expansion of its global partnership with both Red Bull teams.
The renewed agreement reinforces Visa’s commitment to one of the world’s fastest growing sports, while introducing significant new branding rights, enhanced hospitality assets and immersive experiential opportunities.
Visa will also maintain its title partner status within the team’s F1 Academy program. As the all-female series enters its fourth year, Visa will match Red Bull’s commitment by supporting two cars on the grid, further strengthening its investment across both Formula One and F1 Academy.
As part of the renewal, Visa has signed a Personal Service Agreement with F1 Academy driver Rafaela Ferreira, while continuing to offer premium access and branding opportunities.
Peter Bayer, CEO, VCARB said: “We’re proud to extend our title partnership with Visa and continue building on the strong momentum we’ve created together since 2024. Visa has been an exceptional partner to Visa Cash App Racing Bulls, sharing our ambition to innovate, connect with fans and drive meaningful impact across the sport as we continue to create champions, and champion creativity both on and off track. We’re excited to build on this momentum with Visa as we push the boundaries of what’s possible.”
Frank Cooper III, Chief Marketing Officer, Visa, said: “This renewal reflects the extraordinary momentum we’ve built with the Red Bull Teams, Visa Cash App Racing Bulls and Oracle Red Bull Racing, and our shared ambition to push what’s possible at the intersection of sport, culture and commerce. Red Bull Formula 1 Teams give us a dynamic global platform to connect with fans, clients and cardholders in powerful, authentic ways – and this next chapter expands how we show up across the sport!”
Visa’s relationship will extend further into the Red Bull ecosystem, playing a prominent role in the Red Bull Showrun tour of the US, with events in San Francisco, Pheonix, Detroit and Atlanta.