Formula 1 News: Mercedes team promotes Bradley Lord
The Mercedes-AMG PETRONAS F1 Team today (20 March) announced that Bradley Lord (pictured on right with Toto Wolff) will become Deputy Team Principal, supporting CEO & Team Principal Toto Wolff and strengthening the organization at a time of sustained growth.
Over the past decade, the team’s scale, complexity, and operations have expanded significantly. As the sport continues to accelerate globally, the team’s leadership structure is evolving to ensure responsibilities are distributed efficiently across the senior leadership group – reflecting the model seen across much of the grid.
Bradley will step into the role of Deputy Team Principal effective immediately, formaliizng responsibilities that have grown organically over recent years.
Toto said: “With the growth of our team and F1, the scope of our operations and associated responsibilities at a senior level has grown significantly. We have therefore taken this opportunity to put in place a change that has effectively been operating in practice for some time.
“While my role and overall responsibilities will not change one millimetre, Bradley’s work as Deputy Team Principal will further enhance the capability of our leadership group and provide continued support for me as our Team Principal and CEO.
“Bradley is a dedicated and long-serving member of our organisation who has played an important part in the team becoming the most successful of the modern era. Aligning our structure in this way ensures our leadership group can focus fully on the areas where they can add the greatest value and is optimised to meet the demands of a rapidly growing sport.”
Bradley Lord Biography
Nationality: British
Date of Birth: 24 May 1980
Place of Birth: Swindon, United Kingdom
2026 Deputy Team Principal, Mercedes-AMG PETRONAS F1 Team
2024 Team Representative & Chief Communications Officer, Mercedes-AMG PETRONAS F1 Team
2023 Chief Communications Officer, Mercedes-AMG PETRONAS F1 Team
2021 Strategic Communications Director, Mercedes-AMG PETRONAS F1 Team
2017 Mercedes-Benz Motorsport Communications Director, Mercedes-AMG PETRONAS F1 Team
2014 Head of F1 Communications, Mercedes-AMG PETRONAS F1 Team
2013 Communications Manager, Mercedes-AMG PETRONAS F1 Team
2011 Communications Manager, Daimler AG
2010 Head of Communications, Renault F1 Team
2008 Features Editor, F1 Racing
2006 Senior Press Officer, Renault F1 Team
2001 Press Officer, Benetton F1 Team
Bradley Lord is Deputy Team Principal of the Mercedes-AMG PETRONAS F1 Team. Bradley leads the communications function, the team’s pioneering sustainability activities and its young driver development programme, along with working closely with Team Principal & CEO Toto Wolff and the wider executive team.
Bradley’s love of all things four-wheeled began at an early age. His father worked for American auto giant General Motors in Detroit, sparking a passion for cars and motorsport.
He joined the Benetton F1 Team as a press office intern in 2001 while studying at university. Since then, Bradley has filled a variety of communications roles and worked as a journalist for the specialist motorsport media.
He then joined Mercedes in 2011, leading motorsport communications for Mercedes-Benz across all works motorsport series, initially in Stuttgart, Germany and then from F1 team HQ in Brackley, UK.
His role has grown organically over time to encompass a wider range of activities and has been instrumental in shaping the team’s culture, communications, and wider strategic cohesion.