Scuderia AlphaTauri Honda, formerly known as Scuderia Toro Rosso, gave motorsports fans around the world an exclusive first look at the brand new Formula One car, “ATO1".
AlphaTauri, Red Bull’s premium fashion brand, presented the key Spring/Summer 2020 looks plus a sneak peek at the brand’s upcoming collections during the show.
Red Bull's second team is taking on the name of the company's clothing brand, having operated as Toro Rosso — Italian for 'Red Bull' — since 2006. On Friday at a launch event at Red Bull's Hangar-7 facility in Salzburg, Austria, it unveiled the first car to carry the Alpha Tauri name, the AT01.
The car has a striking dark blue and white matte livery. The livery was presented on what was predominantly a 2019 car, following a long show which included models walking around the stage in various bits of Alpha Tauri clothing. The images the team circulated to the media were of this year's car.
|Alpha Tauri AT01 livery|