Rahal Letterman Lanigan Racing Announces Key Additions to Sales Team

Rahal adds to sales staff
Rahal adds to sales staff

Rahal Letterman Lanigan Racing (RLL) announced today two key additions to the team’s sales staff. Sports marketing veteran Pat Wood has joined the team as Vice President, Business Development and Sam Sluga has joined as Account Executive, Business Development. Both will report to Tom Knox, Senior Vice President, Sales and Marketing.

“With the positive momentum and direction of INDYCAR, along with the increased interest and support in the IMSA Series, we feel the time is right to expand Rahal Letterman Lanigan Racing’s sales and marketing efforts," said Tom Knox, Senior Vice President, Sales and Marketing. “We are excited to have the veteran sales leadership that Pat brings to the team as well as the research and insights Sam will provide for our team. At RLL, we pride ourselves on investing in our people while being driven to a higher standard with a customer-first approach to our business."

RLL opened the 2020 racing season with back-to-back wins in the GTLM class of the Rolex 24 at Daytona with BMW Team RLL. The 11-race WeatherTech Sports Car Challenge returns to action with the 12 Hours of Sebring, March 21. The 17-race 2020 NTT INDYCAR SERIES season begins on March 15 with the Firestone Grand Prix of St. Petersburg.

“I am excited to join Rahal Letterman Lanigan as we begin the 2020 racing season," said Wood. “Our ownership group and the senior management team have assembled a best-in-class organization to bring value to our commercial partners and drive results both on and off the track. I can't wait to get started and be a part of the team."

“A career in motorsports has been a goal of mine since I was a kid and to be able to get my start with a top-notch organization like Rahal Letterman Lanigan Racing is a dream come true," added Sluga. “I’m looking forward to what this season brings!"

About Pat Wood
Pat Wood is a 20-year sports marketing veteran with business development and leadership roles in the NBA (Cleveland Cavaliers), collegiate (UVA, Belmont Abbey, Rowan-Cabarrus) motorsports (Charlotte Motor Speedway) and media areas (Street & Smith's Sports Business Group/NASCAR Scene/Sporting News). Wood also serves as the chair of the Motorsport Technology department at Rowan Cabarrus Community College which serves to develop students interested in a career in the Motorsport industry. Wood also sits on the Board of Directors for the North Carolina Motorsports Association (NCMA) and the North Carolina Motorsports Foundation (NCMF) which advocate for growth and development of racing in North Carolina and distribution of scholarships for students working towards a career in racing.

About Sam Sluga
Sam Sluga is a 2019 honors graduate of Miami University of Ohio with a degree in finance and a minor in Information Systems and Analytics. Prior to joining RLL, he was the partnership development intern at Ed Carpenter Racing during the 2018 season summer months. Sluga found a passion for racing, having attended every Indianapolis 500 with his family since 2005, when he was seven years old. While at school, he decided to merge his passion for racing with his business education and pursue a career in motorsports. In the latter half of 2019, he did a brief stint as a Mortgage Banker for Quicken Loans in Cleveland before taking an account executive position with RLL to focus on business development for the team.

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