Formula E puts fans in driving seat with immersive Driver’s Eye camera

Driver's eye view
Driver's eye view

The ABB FIA Formula E Championship is putting fans in the driving seat and giving viewers a glimpse of what it’s like to sit behind the steering wheel, with the introduction of ‘Driver’s Eye’ – an innovative new camera connected to the inside of the helmet.

The pioneering camera technology pushes the boundaries of what’s possible in sports broadcasting, by transmitting live footage from behind the visor direct to television screens, which is a world’s first in any category of FIA-sanctioned single-seater racing.

Showcased fully for the first time in Santiago (see video below), the Driver’s Eye camera angle adds an immersive element to the viewing experience and enables fans to feel every bump and brush against the wall around the tight and twisty city-Centre circuits.

The small camera to the side of Massa's head
The small camera to the side of Massa's head

The FIA homologated device is perfectly positioned on the protective padding inside the lining of the helmet and sits exactly at the eye level of the driver.

The Driver’s Eye camera is 8 millimeters in diameter and weighs just 2.5 grams, taking many months of research together with the FIA and the teams in order to fine-tune the finishing product ready for race conditions.

To ride onboard with Driver’s Eye at the next race, tune in to watch the CBMM Niobium Mexico City E-Prix from Autodromo Hermanos Rodriguez on Saturday, February 15 – www.FIAFormulaE.com/watch/ways-to-watch

CONTENT, EDITORIAL & DIGITAL DIRECTOR AT FORMULA E
SEBASTIAN TIFFERT

Felipe Massa
Felipe Massa

"When you speak to Formula E drivers, the first thing they highlight is the thrill and challenge of driving on city circuits. Driver’s Eye provides a new perspective from inside the helmet in live race conditions, showing the skill it takes to thread the car between the walls while processing data and communicating with the team at speed. Driver’s Eye adds a unique dimension to the viewing experience and the innovative camera technology immerses fans in wheel-to-wheel racing. We are delighted to bring our fans closer to the drivers’ sensory experience and their engagement with Driver’s Eye content across social media demonstrates the value of innovations core to the ABB FIA Formula E Championship."

ROKIT VENTURI RACING DRIVER
FELIPE MASSA

"I think it is cool how Driver’s Eye shows fans exactly what I am seeing during a race in real time. It gives the viewers insight into the tight and challenging city-Centre circuits that we race on in Formula E and it demonstrates what drivers need to manage and control over the course of a race. I like tech like this, that brings fans even closer to the action. Driver’s Eye is a great way to show the work that goes on behind the wheel."

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Driver’s Eye highlights from the 2020 Antofagasta Minerals #SantiagoEPrix

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