An Inside Look at Motorsports
by Mark Cipolloni IndyCar might be a case study for some business student’s Master’s Thesis on how not to win over new fans. Some examples of things you can do … Read More
Bridgestone Americas, Inc. today announced a two-year extension for the Firestone brand’s title sponsorship of the Firestone Grand Prix of St. Petersburg presented by RP Funding through 2025. Firestone has … Read More
The FIA has published a paper outlining a six-point plan for combatting the “existential threat” of online toxicity, and has shared the results of an AI trial conducted using its … Read More
A letter from Zak Brown: Dear McLaren fans, When the first McLaren racing car, the M1A, rolled out of our original Feltham workshop in west London, it set into motion … Read More
–Press Release– On the eve of the 2023 FIA Formula One World Championship, which gets underway this weekend in Bahrain, Williams Racing is pleased to announce a new partnership with … Read More
The Saudi Motorsport Company (SMC) – Promoter of the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2023 – is delighted to confirm that superstar hit-maker Charlie Puth has been added … Read More
Adam Stern of Sports Business Journal put out this tweet about rumors of the future of Kevin Harvick’s main sponsor when he retires. .@AnheuserBusch has been talking to NASCAR teams … Read More
A ESPN PR tweet on what added F1 coverage the network has in store for 2023. #F1 is back! 🏁@SportsCenter anchor @RB_Mrs shares what fans need to know about ESPN’s … Read More
(GMM) Gunther Steiner has denied “bullying” ousted Haas driver Mick Schumacher. Prior to their Formula 1 split, it was clear that relations between team boss Steiner and 23-year-old Schumacher were … Read More
(GMM) Toto Wolff has hit back at claims from the Red Bull camp that Mercedes’ new car is affected by ‘porpoising’. Last year, the former championship-dominant team struggled throughout the … Read More
(GMM) Formula 1’s new “Hollywood recipe” is a turn-off for German fans, according to the sport’s former supremo Bernie Ecclestone. Just days before the 2023 season begins in Bahrain, not … Read More
(GMM) Dr Helmut Marko thinks rumors about Alpha Tauri’s potential sale were triggered by a single journalist. The Faenza based team, which like the premier outfit Red Bull Racing is … Read More
–Press Release– Alfa Romeo F1 Team Stake will bring cutting-edge technologies to the pinnacle of motorsport, as the team announces a partnership with leading medtech company, Diagnostix. Founded in 2019, … Read More
—Press Release— Aston Martin Aramco Cognizant Formula One™ Team is pleased to confirm that Lance Stroll will participate in this weekend’s Bahrain Grand Prix. Lance Stroll said: “It was frustrating … Read More
Tom Brady has joined the Singer Group and Hertz, in sponsoring the fourth Porsche 963 that will compete at the 24 Hours of Le Mans endurance race this summer. The … Read More
The historic Greenville-Pickens Speedway in Easley, South Carolina is listed for sale to be used as an industrial park. The sale would include 305 acres and a 100,000-square-foot sized building located … Read More
The city of Portland and racing promoters Green Savoree have finalized an agreement to bring the Formula E World Championship racing series to Portland International Raceway on June 24. The … Read More
Chip Ganassi Racing (CGR) and PNC Bank have selected their class of interns for the second year of Women In Motorsports Powered by PNC Bank with Chip Ganassi Racing. The initiative … Read More
On today’s earning call, Formula 1 CEO Stefano Domenicali says the series in its strongest position with popularity growing by leaps and bounds. “Cumulative TV audiences for the 2022 season … Read More
Formula 1 CEO Stefano Domenicali says the series in its strongest position after revealing it generated over $2.5bn in revenue last year. The series’ owner Liberty Media presented its latest … Read More
