Richmond Raceway Continues String Of Innovative Deals

Richmond Action
Richmond Action

Richmond Raceway is continuing to find new revenue streams and ways to innovate with its real estate. The ISC-owned track announced that locally-based G-Force Karts is leasing land on the raceway grounds to build a new 2,400-linear-square-foot karting venue.

Meanwhile the track also is expanding on its esports platform by hosting a Rocket League tournament at the track on the day of its spring Monster Energy NASCAR Cup Series race. These developments come as the track is in talks with local government to have a mixed-use arena also built on its grounds. Adam Stern/SBD

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