Oberto Snacks’ Cattleman’s Cut Brand to Sponsor Jim Dunn (Update)

Carmen Electra
Carmen Electra

UPDATE America’s fastest-growing jerky brand, Cattleman’s Cut, is looking to further fuel sales by partnering with former Baywatch star, Carmen Electra, while simultaneously sponsoring the Jim Dunn Funny Car for the 2019 National Hot Rod Association (NHRA) season.

Cattleman’s Cut, a wildly popular meat snacks brand within the Oberto portfolio, is creating a wealth of content that pairs Electra, dressed as The Cattlewoman, with the Cattleman’s Cut Funny Car, the already established Cattleman character (Who also happens to be Oberto CEO, Tom Hernquist) and a group of beleaguered young men who are guilty of a series of man-fractions that range from getting a personalized license plate which reads “Big Stud" to using their cell phone instead of a tire iron to fix a flat.

All the videos will be shot at Auto Club Raceway in Pomona, CA on the day after the Cattleman’s Cut funny car races in the NHRA Winternationals.

“We couldn’t think of a better person to play our Cattlewoman than Carmen Electra," Oberto marketing director, Stephen O’Hare, said. “And the fact that we get to pair her with 10,000 horsepower of the Cattleman’s Cut Funny Car should make our message even more potent." he added.

In addition to dozens of videos that will run digitally and on Oberto’s social media channels, Carmen Electra, as The Cattlewoman, will be featured in point of sale materials and on both the Dunn Racing funny car and eighteen-wheeler truck that transports it to more than half of the 24 NHRA national events across the country.

Jim Dunn Racing has been a leader in the sport of NHRA drag racing for more than 50 years. The team’s owner is none other than the Hall of Fame crew chief, and former driver Jim Dunn.

Jim Dunn Livery
Jim Dunn Livery

01/24/19

America’s fastest growing jerky brand, Cattleman’s Cut, is gearing up for a high-speed partnership in 2019. Cattleman’s Cut, the wildly popular jerky brand in the Oberto Snacks portfolio, will take the reins of primary sponsorship on the Jim Dunn Racing Funny Car for the 2019 National Hot Rod Association (NHRA) Season. Starting at the Lucas Oil NHRA Winternationals in Pomona, Cattleman’s Cut signature branded wood grain graphics will be showcased on the Jim Dunn Racing Funny Car.

Jim Dunn Racing has been a leader in the sport of NHRA drag racing for more than 50 years. The team’s owner is none other than Hall of Fame crew chief, and former driver Jim Dunn. Jim Campbell, in his third season driving the Funny Car for Big Jim Dunn will be competing in the NHRA Mello Yello series.

Oberto Snacks is no stranger to motorsports having sponsored IndyCar, NASCAR, NHRA teams and most notably Hydroplanes dating back to the 1970s. “Oberto Snacks has a long history in racing" said Tom Hernquist, President and CEO of Oberto Snacks. “And Cattleman’s Cut with the Jim Dunn Funny car is a perfect match. In 2019 with Cattleman’s Cut, we expect to grow our presence in the sport. Be on the lookout for a special Cattleman’s Cut representative at the tracks this season."

Team Manager for Jim Dunn Racing, Jon Dunn, echoed Hernquist’s enthusiasm for the coming season. “This is our fifth year in partnership with Oberto Snacks and we are excited for the opportunity to bring a fresh brand to NHRA drag racing this season and beyond. Cattleman’s Cut delivers the most delicious premium steak jerky at a great value and in NHRA we deliver the most entertaining race experience on the planet. We think it’s a great partnership for our sport."

Check out the latest information about Jim Dunn Racing on Facebook and @JDunnRacing on Twitter.

About Cattleman’s Cut

A part of Oberto Snacks portfolio of snack brands, Cattleman’s Cut is the fastest growing meat snack brand in America. The company’s products are found in all retail channels and online at Amazon.

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