IndyCar reality show in the works

According to AR1.com sources, an unscripted television reality show starring the more interesting drivers and team owners of Indy Car has been proposed to the IRL. We hear that five teams/drivers that have agreed in principle to star in the show. THIS IS THE TYPE OF THING THE IRL NEEDS! They need American drivers for sure, they need a better TV package, BUT they also need to expose their interesting characters to the nation/world.