Subway to announce Edwards deal today
Sports Business Daily reports that Subway will formally announce a new relationship with Carl Edwards and Roush Fenway Racing Saturday prior to the Budweiser Shootout in Daytona.
In addition to serving as the primary sponsor on Edwards’ No. 99 Ford for three NASCAR Sprint Cup Series races this season, Subway will use the driver in its TV, print and online advertising and also receive placement on the car as an associate sponsor the rest of the season.