Toyota will sell 200,000 Tundras this year

Toyota Motor Corp. will meet its 2007 sales goal of 200,000 Tundra trucks even in a market "a little softer" than forecast, Bloomberg News reported today. "We're on pace right now," Jim Lentz, executive vice president of Toyota's U.S. sales unit, told Bloomberg in an interview in Traverse City. "We're spending the incentives necessary, given the economics, given a down market, to sell that 200,000 vehicles." Toyota wants to establish the Tundra in the full-size pickup segment dominated by Ford Motor Co.'s F-Series, General Motors Corp.'s Silverado and Chrysler LLC's Ram. The push comes amid a 2007 U.S. sales decline of 4.9 percent in the category.