Georgia-Pacific to sponsor Gordon

UPDATE Georgia-Pacific on Friday announced a multi-year agreement to put its Sparkle brand of paper towels on the #24 Chevrolet of four-time champion Jeff Gordon, beginning in 2006. Sheila Weidman, vice president of corporate communications and marketing for Georgia-Pacific, said the associate sponsorship deal will not take away from its other NASCAR sponsorships, including qualifying night at Atlanta Motor Speedway's fall race, as well as primary sponsorship of Kyle Petty's #45 Brawny Dodge. G-P also is a sponsor of the Victory Junction Gang Camp. AMS Pit Notes 10/28/05 Georgia-Pacific Corp. (GP) is expected to announce later today a multi-year associate sponsorship deal with NASCAR Nextel Cup driver Jeff Gordon and his Hendrick Motorsports team. Terms of the deal were not released, but industry insiders peg a deal like this in the low to mid-seven figures per year. As an associate sponsor, the GP brand and its Sparkle brand of paper towels will be featured on Gordon’s No. 24 Chevrolet, as well as on his uniform and driving gloves. GP is expected to activate the sponsorship with various advertising, promotion, business-to-business and corporate hospitality activities. Sports Business Daily