ISC to announce Home Depot deal

Int’l Speedway Corp. (ISC) today will announce a four-year deal through ’08 that makes The Home Depot “the official home improvement retailer across all of ISC’s business units," including its motorsports facilities. The deal expands a smaller hospitality and signage agreement that began in ’99. Industry sources estimated the new agreement to be “in the mid- to high seven figures per year" Sportsbusiness Journal