Red Bull eyes Robby Gordon, NASCAR

The makers of energy drink Red Bull are taking a hard look at NASCAR. The Red Bull philosophy differs from other international companies involved in motorsport in that it does not advocate the sponsorship role, but prefers ownership, as evidenced by its purchase of the Formula One Jaguar equipe, renaming it Red Bull. Robby Gordon's Nextel Cup operation, one of the few owner-driver efforts in NASCAR, is in Red Bull's sights. It is also one of the few single-car efforts running the full circuit. National Speed Sport News

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