Champ Car signs marketing deal

According to sources, Champ Car has inked a strategic marketing deal with MediaWide Marketing as its contracted communications and event promotions agency for new and alternative markets such as the "tuner," youth market, and affluent/celebrity lifestyle fan bases. MediaWide and its owners Peter Stark and Tracy McCarthy are responsible for Champ Car's alliance with Formula D, drifting and the tuner market, as well as the multi-page Champ Car features in this month's issues of Sport Compact Car, Robb Report, Modified Magazine and Modified Luxury & Exotics. We await the formal announcement before making this one 'fact.' Mark C.

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