|Unlike IndyCar which has many B2B sponsors who don't advertise to race fans, NASCAR has real sponsors that help grow the sport.|
Ahead of the Daytona 500, sponsors with NASCAR ties are going heavy with print ads in USA Today.
Joe Gibbs Racing's partners ran a full-page ad congratulating the team on its 25th anniversary: "To Coach, JD, Coy And The Entire Gibbs Family."
Ford ran a full-page ad touting the presence of the Fusion model at the Daytona 500: "Speedway, Meet Driveway."
Goodyear ran a half-page ad promoting its deal with Dale Earnhardt Jr. THE DAILY