CNBC to Sponsor Sauber F1 Team

This is the first time the Sauber F1 Team has partnered with an international broadcaster.

CNBC and the Sauber F1 Team will use the global Formula One media platform to maximize their potential as well as to reach a broader audience around the globe. The CNBC branding will appear on the rear wing end plate of the Sauber C35, on the driver suits of Marcus Ericsson and Felipe Nasr as well as on the team uniform.

To launch the partnership with CNBC, the logo will be visible on the rear wing end plate of the Sauber C34-Ferrari during the 2015 Formula One season finale at the Abu Dhabi Grand Prix this weekend.

Monisha Kaltenborn, Team Principal of the Sauber F1 Team said: “CNBC and the Sauber F1 Team have many common values as accuracy, speed and credibility. Both companies maintain these values on a global level. It applies to both that we face a tough competition with the objective to perfection. These similarities build a strong basis for a solid partnership."

KC Sullivan, President and Managing Director of CNBC International added; “This partnership joins two organizations with strong heritage and exceptional ambition. Working with the Sauber F1 Team, CNBC is joining a family of professionals and corporate partners committed to the standards of excellence and performance that elite sports demand."

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