FireKeepers Reach Three-Year Deal To Title Michigan’s June Cup Race

Michigan Int'l Speedway today announced a three-year deal with FireKeepers Casino & Hotel for title sponsorship of the track's June NASCAR Sprint Cup Series race. The event, for which Quicken Loans "was the previous sponsor," will be the FireKeepers Casino 400 starting in '16. FireKeepers is now "one of three major Michigan companies sponsoring an event at MIS, along with Pure Michigan and Corrigan Oil." The next race will take place June 12.

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