Herta has been looking into expansion and diversification outside of the Verizon IndyCar Series since the team won the 2011 Indianapolis 500. The schedule and business plan of the Red Bull Global Rallycross series presented just the opportunity Herta and his business partners desired.
The team will be based in the Bryan Herta Autosport shop in Indianapolis, IN. BHR will campaign All Wheel Drive Rallycross M-Sport built cars capable of 650-horsepower. Longtime IndyCar engineer Brian Page will oversee the team’s technical development and day-to-day operations, and Nick Franzosi will be the crew chief.
Quotes from Bryan Herta about formation of BHR:
“This is a very exciting day as we start a new adventure in motorsports. The Red Bull Global Rallycross Series has shown amazing growth over the last couple years, and we are excited about the first rate television package. The demographic for the series complements our existing efforts in the Verizon Indycar Series, and we now have a real one-two punch to offer our partners. I’m especially proud to welcome Sean Jones as a partner, we have been friends since we raced against each other almost 25 years ago."
Quotes from Sean Jones about formation of BHR:
“I'm really looking forward to this new venture with Bryan. We started as competitors many years ago and now we've come full circle as partners in Bryan Herta Rallycross. I'm thrilled to bring my energy and experience to bear into this sport – I grew up in it both personally and professionally, and partnering with Bryan feels like the natural progression for me."
“The Red Bull Global Rallycross series is on the rise and its fast paced, high energy and action-packed formula resonates with the fans. While we're just now announcing our program, Don Lambert, Brian Page, Nick Franzosi and the rest of the gang at the shop have been working on this project for several months."
“Add to that our diverse, talented and motivated group of drivers, factor in our commercial partners, Lowe’s and Kobalt Tools and Castrol MAGNATEC- all with a rich history in Motorsports and we should have a winning formula on our hands. I can't wait for the 2015 Championship to kick off next month in Ft. Lauderdale!"