JR Motorsports and Axalta Teaming Up for Phoenix Race

Regan Smith

MOORESVILLE, N.C. (March 5, 2015) – JR Motorsports announced today that Axalta Coating Systems, a longtime associate partner and the team’s official paint supplier, will be featured on the No. 7 entry driven by Regan Smith in the NASCAR XFINITY Series (NXS) race at Phoenix International Raceway on March 14. The partnership will also coincide with Axalta’s entitlement sponsorship of the event, the Axalta Faster. Tougher. Brighter. 200.

“Axalta has been a valued part of our championship organization almost from the very beginning, and we are pleased to have Regan and the rest of the No. 7 team in Cromax colors at Phoenix," said Kelley Earnhardt Miller, co-owner and general manager of JR Motorsports. “This is an excellent opportunity to further showcase Axalta’s industry-leading products on our race cars."

A leading global provider of liquid and powder coatings, Axalta has partnered with JR Motorsports since 2008, supplying paint for its NXS teams, Camping World Truck Series entry and regional Late Models. Axalta has been a part of JRM’s 22 overall victories in NXS competition.

“We are thrilled to support Regan Smith and the No. 7 XFINITY team in Phoenix, as we celebrate our Industrial Coatings business and our Cromax® paint brand," said Nigel Budden, Axalta vice president and head of its North America business. “As a paint supplier, our growing relationship with JR Motorsports is exciting. Our presence in this race as the title sponsor exemplifies how we are Faster. Tougher. Brighter."

Smith is currently in his third season driving the No. 7 Chevrolet for JRM, where he has earned four wins. In four starts for the team at Phoenix, Smith holds one top-five and three top-10 finishes. The Axalta Faster. Tougher. Brighter. 200 will broadcast on Saturday, March 14, at 4 p.m. ET on FOX.


Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter.


JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s 12-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. JR Motorsports competes in multiple racing divisions, including the NASCAR XFINITY Series, in which it won the 2014 championship with 18-year-old Chase Elliott. The company competes in regional late model divisions, in which it just earned its second championship in three years. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.

JR Motorsports

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