Toyota Renews Sonoma Sponsorship

Toyota Motor Sales and Northern California Toyota Dealers signed a multi-year agreement to continue as co-title sponsor of the annual NASCAR Sprint Cup Series race at Sonoma Raceway on Wednesday.

Toyota has served as co-title sponsor of the Toyota/Save Mart 350 since 2007, as well as the raceway’s official vehicle. The three-year extension will mark 10 years of sponsorship with Sonoma Raceway.

The 2014 season marks Toyota’s 10th anniversary participating in NASCAR national series competition. In 2004, the manufacturer entered the NASCAR Camping World Truck Series with the Tundra and moved into the NASCAR Sprint Cup Series and NASCAR Nationwide Series with the Camry beginning in 2007.

Toyota has won nine manufacturers championships – three in the NNS and six in the NCWTS, as well as five driver’s championships.
“Sonoma Raceway is one of the premier motorsports venues on the West Coast and our partnership enables us to showcase the freshest line up of cars, trucks and SUVs in the industry," said Henry Hansel, president of the Northern California Toyota Dealer Advertising Association.

Toyota will also continue as title sponsor of the raceway’s annual Toyota/Save Mart 350 preview show on Comcast SportsNet Bay Area. The 30-minute special, which airs a minimum of six times during the month of June, has been nominated for a sports Emmy award in past years.

The agreement also includes hospitality, extensive signage, promotional rights and other assets during major event weekends in Sonoma, including comprehensive, interactive displays for race fans during the June NASCAR event.

“We could not be more proud of our association with the Toyota brand, their terrific lineup of cars and trucks and the outstanding group of dealers in our region," said Steve Page, Sonoma Raceway president and general manager.

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