Against Olympics, Sprint Unlimited TV Ratings plummet

Saturday's NASCAR Sprint Unlimited earned a 2.0 U.S. rating and 3.5 million viewers on Fox Sports 1, the largest audience on FS1 since the network rebranded last August. Despite the record, Saturday's telecast declined by 43% in ratings and 38% in viewership from last year on FOX (3.5, 5.7M), and by 52% and 53%, respectively, from 2012 (4.2, 7.5M). It ranks as the lowest rated and least-viewed edition of the race (previously the Budweiser Shootout) since at least 2001. Sports Media Watch