A pair of AutoTrader brands, AutoTrader.com and Kelley Blue Book, have struck sponsorship deals with two of NASCAR’s most prominent teams. AutoTrader.com will have an associate sponsor’s position with Penske Racing driver Joey Logano on the team’s No. 22 Ford. That deal includes a primary paint-out for a single race, the July 13 Sprint Cup event in New Hampshire, in addition to the season-long associate sponsorship. In a separate but similar deal with Hendrick Motorsports, Kelley Blue Book will be a season-long associate on Dale Earnhardt Jr.’s No. 88 Chevrolet, with one race as the primary.
Both multiyear deals were negotiated by AutoTrader Senior Dir of Consumer Marketing & Creative Services. Michael Smith, SportsBusinessDaily