Pan-European sports network Eurosport (Europe's version of ESPN) averaged 80,000 viewers tuned in to watch the LeMans 24 Hour race for the entire 24 hours. In the target demographic 14-49, Eurosport's broadcast had a 3.5% market share. At 9:27am on Sunday, Eurosport attracted a peak audience of 270,000 viewers, which translated into a 2.3% market share. In the target demographic, the race had a 2.5% share during that peak period. Less successful was Eurosport's broadcast of the U20 World Cup match between England and Iraq on Sunday evening. The game attracted 90,000 viewers and had a 0.1% market share in the target demographic.