Diet Mountain Dew cutting back sponsorship of Earnhardt, Jr.

UPDATE Dale Earnhardt Jr. and his Hendrick Motorsports team are losing 15 races of sponsorship next season as PepsiCo plans to cut back its sponsorship, according to the SportsBusiness Journal. PepsiCo committed to sponsoring Earnhardt for 20 races in 2012. PepsiCo is working on a $10 million deal with Hendrick Motorsports that would include five races annually with Earnhardt (Diet Mountain Dew and Amp), two races with Jeff Gordon (Pepsi) and one with Kasey Kahne (brand TBA). The beverage company had sponsored Earnhardt and his #88 team for 20 races and Gordon's #24 team for two in each of the past five years. This season, the 20 Earnhardt races were split between Diet Mountain Dew (16 races) and Amp (four races). Sporting News

09/15/12 Dale Earnhardt Jr. won't have Diet Mountain Dew as a sponsor for as many races in 2013 as he did in 2012, but he's not worried about Hendrick Motorsports finding sponsors for those races. NASCAR's most popular driver will have sponsorship from the Army National Guard for 20 races next year and Diet Mountain Dew for an unspecified number.

Mountain Dew sponsored 16 races this year while another Pepsi product, Amp, sponsored four. The National Guard had 18 races this year. Earnhardt is not worried about having an unsponsored car at Hendrick. The organization has had Hendrickcars.com on Kasey Kahne's car for select races this year when it didn't sell sponsorships.

"We have more demand than we have supply pretty much," Earnhardt said. "We've got a majority of the season with the Guard and Diet Mountain Dew is going to back off a little bit and that makes it a bit of a challenge to fill that small of a gap. If it were a bit larger gap, it would be easier to fill." Sporting News