Milwaukee race gets entitle ment sponsor

The IndyCar series announced today that it has entered into a partnership with XYQ, which will see the augmented technology company and application service provider named as the entitlement sponsor of the June 15-16 Milwaukee event. The race will be now be known as the Milwaukee IndyFest Presented by XYQ.

XYQ will create a wireless application called the Milwaukee IndyFest WayFinder, designed to help fans navigate at-track activities through geo-coordinate technology. The smartphone application will be available for download in the Android Marketplace as well as at iTunes.

“The Milwaukee IndyFest is a great opportunity to utilize our technology to help modernize the guest experience at the oldest track in the country," said John Marcum, founder, XYQ Inc. “This real-time application service will allow fans to find everything they need at the track to ensure they don’t miss out on any of the on- and off-track action during race weekend. We feel the synergy between the sport and our company is a great way to highlight our technology in a way that will benefit the fans."

Under the agreement, XYQ will be the official Augmented Technology and a New Media Partner of INDYCAR, the sanctioning body of the IZOD IndyCar Series and Firestone Indy Lights.

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