Sprint intends to continues title sponsorship

Dan Hesse, chief executive officer of Sprint Nextel, said his company is in talks with NASCAR to extend its title sponsorship of the Sprint Cup series. "Our intention is to continue the sponsorship with NASCAR," Hesse told The Star before Sunday's STP 400 at Kansas Speedway. Sprint is in the eighth year of a 10-year, $750 million sponsorship that goes through the 2013 season. Besides the title sponsorship of the series, Sprint lends its name to the Sprint All-Star Race in Charlotte, N.C., and supports NASCAR in other ways, such as delivering 15 to 20 cell phone towers to each race as well as The Sprint Experience, a mobile, interactive display at each track. Kansas City Star

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