MegaFon expands cooperation with the Renault F1 Team

Until the end of the 2009 Formula One season, the brand identification of MegaFon – one of Russia’s leading mobile operators – will enjoy an expanded presence within the Renault F1 Team appearing on both the floor and front nose areas of the cars raced by Fernando Alonso and Romain Grosjean.

“The team has emerged from its recent difficulties, and we look forward to continuing our cooperation with the Renault F1 Team," says Andrey Krajnik, the assistant of the general director of OJSC MegaFon company. “We are completely happy with our mutual relations with the team’s existing management, and they enjoy our full support. After all, the Renault F1 Team in Russia has millions of admirers and Formula 1 enjoys a television audience much higher than many competitive sports we have available to follow. Formula 1 represents the pinnacle of sport and technology which is perfectly in line with MegaFon’s communication priorities. MegaFon is always striving for perfection, the development of new technologies and aspires to develop a winning team".

As per the contract signed with the Renault F1 Team this past spring, Russian mobile operator MegaFon has enjoyed the status of telecommunications partner of the Renault F1 Team. In addition to receiving branding on the team’s race cars, trucks and communications tools, the firm’s symbol has appeared on the race suits of all team drivers. The team and MegaFon have also taken part in an F1 roadshow in Sochi, Russia – home of the 2014 Winter Olympic Games – as part of the Sochi economic Forum on September 18th.

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