Fisher lands another sponsor

UPDATE #2 Still more……The winning car of Ray Keech in 1929 was owned by Mrs. Maude Yagle. The second-place finishing car in 1953 (Art Cross) was owned by Bessie Lee Paoli. And there were more!

04/30/09 CORRECTION: Mari George was the first lady to own an Indy car at the speedway, the 2nd was the person Steve Chassey drove for in 1987 – Lydia Laughery

04/30/09 IndyCar Driver and team owner Sarah Fisher has secured her second major sponsorship in a week with the backing of Direct Supply.

Fisher, and her Sarah Fisher Racing (SFR) team, will be sponsored by the Milwaukee-headquartered company during all her races this year. The deal provides additional finances for SFR, with the team's major backing or 2009 coming from Dollar General. Direct Supply's investment is believed to be in the region of US$900,000 for 1 year.

"Direct Supply is proud to be involved with IndyCar racing as a part of our long history with the Indianapolis Motor Speedway," said Bob Hillis, Direct Supply chief executive. "We are especially proud to be sponsoring Sarah Fisher, who our whole company has rallied around as the first woman-owned team in Speedway history. Sarah is such a warm-hearted, caring person, and has captured the hearts of all of the Direct Supply Partners and so many racing fans around the country."

Fisher added: "I'm so honored to welcome Bob Hillis and Direct Supply back at SFR in 2009. Although everyone at Direct Supply and the Hillis family don't share our surname, they're all family to us and mean a great deal to the team. Direct Supply joined SFR at a time when things were very difficult for us and for that, I'm forever grateful."