Daytona 500 ad revenue strong

Fox Sports President Ed Goren, ahead of the net's broadcast of Sunday's Daytona 500, said NASCAR's advertising market is "unbelievably healthy," according to David Barron of the Huston Chronicle. Fox Sports Chair & CEO David Hill: "The automotives, which everyone thought were not going to be stepping up, have bought time." Hill added that companies "continue to prepare specific ads linked to the Daytona 500." Hill: "It is becoming very Super Bowl-like" HOUSTON CHRONICLE