ServiceMaster Inks Deal with ISC & SMI Tracks

ServiceMaster Clean announced that it has signed a unique partnership agreement to be the first-ever official sponsor of the caution period during races at International Speedway Corporation (ISC) and Speedway Motorsports Incorporated (SMI) race tracks across the nation. When there is a problem on the track, the ServiceMaster Clean Yellow Flag will wave, and the company’s familiar yellow trucks will be dispatched to clean the track. In racing, a yellow flag means cleaning. Restoration must be done quickly and professionally in order to get back to racing. In homes and businesses across North America, a yellow ServiceMaster Clean van means cleaning and restoration is being done quickly and professionally by America’s number one cleaning team. ServiceMaster Clean will have official and exclusive sponsorship of the Yellow Flag– now to be known as ServiceMaster Clean Caution periods – at all 19 ISC and SMI race tracks around the country. These racetracks feature 31 Sprint Cup, 24 Nationwide and 17 Camping World Truck Series races and hundreds of other racing events. In fact, there will hardly be a race for the next five years where ServiceMaster Clean does not have a large presence. All cleaning and drying vehicles and equipment will feature the ServiceMaster Clean logo and colors, and the clean-up teams will wear bright yellow ServiceMaster Clean jumpsuits. The multi-year agreement is not limited to what happens on the track, but also includes national coverage on the Motor Racing Network (MRN) and Performance Racing Network (PRN), hospitality events for franchise owners, the right to create and sell promotional merchandise and a host of other marketing opportunities designed to generate consistent visibility. C4 Explosive Communications PR