Versus, Speed See Double-Digit Viewership Growth In ’08

SportsBusiness Daily reports that for '08, Versus saw the biggest viewership gains among cable sports nets for both total day programming and primetime, up 20.2% and 23.6%, respectively, from a year ago. Speed also saw double-digit growth in '08, as the net had a successful season of NASCAR Camping World Truck Series telecasts. Among the ESPN-branded nets, only ESPN saw gains in '08, up in both total day and primetime. ESPN2 was only slightly off from its '07 marks, but ESPN Classic saw a significant drop, down around 30% in both total-day and primetime viewership.