Airwaves to become title sponsor of Yamaha team

Chewing gum brand, Wrigley’s Airwaves, extended their association with GSE Racing to become the title sponsor of the Airwaves Yamaha team for the 2009 British Superbike Championship season.

Under the deal, Airwaves will receive a host of benefits such as brand building opportunities throughout the team, excellent hospitality opportunities, ‘money can’t buy’ experiences plus access to both the team and riders and commercial opportunities with the GSE Group and Yamaha.

Toby Baker, Wrigley’s Marketing Director, said: “Airwaves has had four fantastic years as title sponsor of GSE Racing and we’re looking forward to continuing our association as Airwaves Yamaha in 2009.

“The Airwaves Yamaha sponsorship is a superb fit for our brand values and ‘KICK UP A GEAR’ vision. We’ve worked hard in activating our sponsorship for the benefit of everyone involved in the sport and are looking forward to continuing this relationship."