NASCAR sponsors lead IRL
Lowe’s, the primary sponsor for this year’s NASCAR Cup Series champion Jimmie Johnson, garnered television exposure valued at $200 million. Johnson’s victorious season also earned Chevrolet $67.8 million in exposure.
By contrast, Target was tops in the IRL, with $16 million, and Motorola was second with $6.9 million.
During the 10 races comprising the Chase for the Sprint Cup, Johnson’s sponsors garnered a combined $201 million in TV exposure. The only NASCAR sponsorship group better were those on the car and uniform of the driver who finished second in the standings, Carl Edwards, who earned his sponsors $225 million in exposure during the Chase.
The top 10 IRL sponsors (in terms of TV exposure) combined don’t match the $510.2 million in value Johnson earned for his sponsors. IBJ.com