Johnson helps push sales up

NASCAR fans across the country are celebrating Jimmie Johnson’s third straight Sprint Cup Championship in record fashion, as sales of his championship merchandise on the NASCAR.com Superstore are up 44% over 2007. In addition to the strong fan reaction on NASCAR.com, the Racing Collectables Club of America (RCCA), the premier club for motorsports fans and collectors, has also experienced a wave of enthusiasm for everything and anything related to Johnson and the #48 Lowe’s Chevrolet team. In fact, RCCA championship product sales are up 137% over last year when Johnson captured his second consecutive Cup crown. Shortly after Johnson crossed the finish line in Miami in his #48 Lowe’s Chevrolet, Motorsports Authentics, through its Chase Authentics and Action Racing Collectables brands, went to market with a full array of licensed products commemorating Johnson’s record-tying third straight Sprint Cup Championship.

Mark Dyer, president and CEO of Motorsports Authentics, was pleased with the numbers, though not entirely surprised, given the historical significance of Johnson’s victory. “Jimmie has been one of the most popular drivers in the sport with strong merchandise sales, especially given his relatively short tenure in NASCAR," Dyer said. “I think collectors and fans recognize the amazing feat he’s accomplished and are getting behind him to show their support. They know his memorabilia from this third championship will ultimately be quite valuable in the marketplace and they want to be a part of the excitement."

All 2008 Championship apparel and die-cast collectables are available at the NASCAR.com Superstore and rccamembers.com. Fans can also visit Motorsports Authentics authorized dealers across the country to learn more about these products. To find a local dealer, visit goracing.com and click on the dealer locator at the bottom of the page. Motorsports Authentics PR