O’Reilly Auto Parts named NASCAR official auto parts retailer

O’Reilly Auto Parts and NASCAR officials announced today a multiyear agreement for the company to become the official auto parts retailer of NASCAR. The agreement allows O’Reilly Auto Parts to be an exclusive NASCAR partner and utilize NASCAR marks and marketing programs in its stores and in related media.

As part of this agreement, O’Reilly will become a contingency sponsor for the competitors as well as provide season-ending awards in both the NASCAR Sprint Cup and Camping World Truck series. The O’Reilly Auto Parts “People, Service and Performance" Award recognizes the team effort made both on the track and in the pits.