Williams gives best sponsor value – report

(GMM) Ferrari is the most lucratively sponsored formula one team, but its backers do not get the best value for money.

The new 2008-2009 edition of Formula Money, the business-focused publication, reveals that at $200m per year, world champions Ferrari receive more private sponsorship than any other team.

But Allianz, a Williams sponsor, reportedly receives more mentions in the print media per million dollars spent.

Dutch bank ING, however, paying about $65m for its title sponsorship of the Renault team, got the most press mentions regarding F1 – in 883 separate articles – overall in 2007.

The next most-mentioned F1 sponsors were Vodafone, Fiat, Shell and Williams' title backer AT&T, Formula Money said.

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