Superleague to reach mostly European TV audience

Superleague Formula has concluded television deals with major European and Middle East networks taking the new football-themed motor racing championship to the same networks where football fans cheer on their local heroes.

The inaugural championship kicks off at Donington Park in the UK this weekend and Superleague Formula will supply live action of Saturday qualifying and Sunday's two races including the innovative reverse grid final event.

In addition, a 52-minute highlight program of the race weekend will also be produced for the networks.

Fans will be able to view the championship on:

UK: Setanta Sports
Spain & Andorra: Cuatro
Italy: Sky Italia
Portugal: TVI
Brazil: SporTV Globo
France: Direct 8
Holland: RTL
Greece: Alpha TV
Cyprus: MiVision
Turkey: Show TV
UAE & Middle East countries: Abu Dhabi Sport

For all the remaining European countries, Eurosport 2, will provide live coverage of the race weekend as well as a specific magazine in prime time on Tuesdays.

In addition to the commercial broadcasters and leading sports networks, Superleague Formula will widen its coverage thanks to the partnerships developed with the football clubs with on-track action also broadcast on many of the participating club's own networks including:

AC Milan: Milan Chanel
Borussia Dortmund: BVB TV
FC Basel: FCB Internet TV
RSC Anderlecht: RSCA TV
Galatasaray: Galatasaray TV
Glasgow Rangers: Rangers TV
Sevilla FC: Sevilla TV
Corinthians: Corinthians TV
Flamengo: Flamengo TV
Olympiacos: TV Magic
Liverpool: LFCTV

Superleague Formula's debut race will be seen in 62 countries across the globe with a potential audience reach of 100 million people.

“We are extremely pleased with the first-class broadcasters we have been able to line up for our first event at Donington," Superleague Formula President and CEO, Alex Andreu said.

"These are all major players in sports rights acquisitions and we are delighted to be one of the properties in their portfolio. These networks are already where fans catch the action of their favorite football team, now they can see their new favorite racing team on the same networks.

"This is just the start for Superleague Formula, the championship is a brand new event and a unique concept which will only continue to grow. We are already in discussion with many other major networks in key markets and expect to expand our global television reach, not only year on year, but even throughout our debut season.

"Superleague Formula is offering new and unique content for an international audience and we are delighted to secure these exclusive deals with major broadcasters prior to our first race. We would like to thank our broadcasting partners for sharing in our dreams for Superleague Formula.

While Superleague Formula has attracted some of the biggest names in world football to the championship, SFTV, the television production division of the new series has also recruited some of the main players in sports television production including Host Broadcast Services (HBS) for the race coverage; Gigawave, for the supply of the on-board camera and RF systems; NEP Visions, for the OB editing facilities; Wurmsers, for the on-screen graphics and InBC for the production services.

The Superleague Formula grid will now include teams from the UK (Liverpool and Tottenham Hotspur), Scotland (Rangers), Italy (AC Milan and AS Roma), Spain (Sevilla), Portugal (FC Porto), Netherlands (PSV Eindhoven), Germany (Borussia Dortmund), Belgium (RSC Anderlecht), Switzerland (FC Basel), Greece (Olympiacos), Turkey (Galatasaray), UAE (Al Ain), Brazil (Flamengo and Corinthians) and China (Beijing Guoan).

The complete Superleague Formula calendar includes Donington Park (August 30-31), Nurburgring (September 20-21), Zolder (October 4-5), Estoril (October 18-19), Vallelunga (November 1-2) and Jerez (November 22-23).

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