NCTS Makes it 10 in a Row on SPEED

SPEED coverage of the NASCAR Craftsman Truck Series race from Indianapolis scored a Nielsen Rating of 0.81 (590,000 households), a 72-percent increase over the numbers from the same event in 2007 (0.47; 335,000). It marks the 10th consecutive NCTS event on SPEED that has seen significant ratings increases from a year ago. “The NASCAR Craftsman Truck Series drivers are kicking ass this year and the audience is responding," said SPEED President Hunter Nickell. “These races can be absolute brawls, with points battles that consistently go down to the very last race of the season … it’s still early, but I think the NASCAR fans sense another battle brewing in the Truck Series. The Indianapolis event peaked at a full 1.00 rating (724,000 households), up 75 percent from last year’s peak of 0.57 (404,000 households). Again driven in large part by increases among younger viewers, the Men 18-49 Nielsen Rating was up 83 percent (0.55 vs. 0.30) and the Men 18-34 number was up 208 percent (0.40 vs. 0.13). Year-to-year, NASCAR Craftsman Truck Series on SPEED is up 23 percent, averaging a Nielsen Household Rating of 0.90 against last year’s average of 0.73.