Save Mart Supermarkets Signs Multi-Year Extension with Infineon
The partnership continues the raceway’s long-standing relationship with Save Mart Supermarkets, a Modesto-based grocery chain. Save Mart has been either title sponsor or co-title sponsor of the NASCAR Sprint Cup event at Infineon Raceway since 1992.
"Our affiliation with Save Mart Supermarkets represents the strongest, most effective sponsor relationship I’ve been involved with in nearly 30 years in this industry," said Steve Page, president and general manager of Infineon Raceway. "They are terrific promoters, wonderful partners and I’m delighted to know that partnership will continue."
Save Mart served as title sponsor of the NASCAR Cup event from 1992-1997. It has combined with partners as co-title sponsor of the event since 1998. The last two years, the event has been known as the Toyota/Save Mart 350. The new agreement is for five years, extending through 2013.
Save Mart Supermarkets’ status as either title or co-title partner of the annual Cup event in Sonoma is one of the longest runs (22 years, including the five-year extension) in all of NASCAR Cup racing.
“NASCAR has enjoyed tremendous growth over the years and we are pleased and honored to be associated with the sport, as well as Infineon Raceway," said Bob Piccinini, CEO of Save Mart Supermarkets.