NCTS Ratings Up Big for Fifth Consecutive Race

The NASCAR Craftsman Truck Series on SPEED continued its significant upward ratings trend, scoring a Nielsen Household Rating of .94 (677,000 households) at Texas, peaking at a 1.14 (826,000 households). The average household rating is a 40 percent increase from last year’s .67 (477,000 households) and marks the fifth consecutive NCTS race on SPEED that has received a ratings increase this season.

The increase was driven, in part, by double-digit growth in the younger audiences. Nielsen ratings for Men 18-34 were up 41 percent (0.48 vs. 0.34) against last year’s race, while Men 18-49 was up 35 percent (0.70 vs. 0.52)

The next NASCAR Craftsman Truck Series race, live and exclusive on SPEED, is scheduled for June 14 at Michigan International Speedway (2:30 p.m. ET).