Milwaukee Mile – Beechwood Distributing and Budweiser
This agreement names Beechwood Distributing and Budweiser as official partners of The Mile in the domestic beer category. Terms of the agreement were not announced.
In the coming weeks, Beechwood Distributing will use the Budweiser brand to unveil a wide-ranging retail promotion which will enable race fans to receive a free NASCAR Nationwide Series race ticket with purchase.
“We are pleased to have an activation-minded partner in Beechwood Distributing, who will raise our involvement at the retail level for one of our most popular race nights, the Saturday night, June 21 NASCAR Nationwide Series event," said Aaron Hart, The Milwaukee Mile’s VP – Sales.
The Budweiser Pavilion has been a popular destination for Wisconsin State Fair-goers each year, and through this agreement, the permanent entertainment building will be open each race weekend at The Milwaukee Mile, including this weekend’s IndyCar Series action.
“With 1,080 employees in Wisconsin and $237 million in capital investment in the Badger State, we are an American beer that salutes a Wisconsin tradition, and are thrilled to be involved with the rich heritage of auto racing at The Milwaukee Mile, America’s Legendary Oval," said Dave Hock, Vice President of Sales and Marketing of Beechwood Distributing.