Final Darlington TV Ratings up 14%

NASCAR on Fox tallied its third straight year-to-year increase with a 4.8/10 (7.8 million viewers) for Saturday primetime racing from Darlington. That's a +14% gain over last year's 4.2/12 for the same event, and that +14% increase is Fox's largest jump for a NASCAR race in two months, since the Atlanta race posted a +23% gain. Note that last year's Darlington race was rained out of its scheduled window and run on a Sunday afternoon. Nearing the end of Fox's portion of the Sprint Cup season [13 races], NASCAR on Fox is all but assured of finishing the year with increased ratings. NASCAR has averaged a 6.0/12 to date on FOX, a +5% improvement over last year's 5.7/13 with only two races to go. Key demographics have been a mixed bag, with Men 18-34 down for the season-to-date (-7%, 2.8 vs. 3.0), but Men 18-49 flat (4.6) and Men 25-54 up +4% (5.7 vs. 5.5). Fox PR